The Houston Foodbank’s brand identity was refreshed with a goal to evolve the look and feel of the organization in order to create unity and growth within the brand. The goal was not only to refresh the brand, but to extend the branding into the environmental space in order to communicate their message.

The system includes a brand guidelines refresh booklet, packaging design for their Nutrition Education program which includes a kitchen towel, recipe cards, magnetic letters to hold recipe cards, boxed dry ingredients and jam jar to re-create recipes provided. The system also includes environmental branding in the Houston Foodbank’s entrance stairway and outdoor patio as well as the donor wall.