MOMU is a branding system for a fictional motion museum. Emphasizing the power of motion, the poster is transformed through AR, the branding loops, and the logo for the museum is animated.

Our eyes are one of the most fascinating and complex parts of the body. We use our eyes to see everything that surrounds us. They are more than just windows to the outside world though; they are portals into far worlds that are stored within our minds. The Motion Museum (MOMU) exhibits an optical experience through experimental motion design. Our eyes functioning like cameras, capturing the light and motion that surrounds the space, keeping our eyes in constant motion.